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Rental pricing: rates, seasons and discounts

What a rental price is made of, and how OneRental works it out the same way on your booking site and at the counter.

30 days free, no card needed. We move your fleet and bookings in for you.

CancelNew reservationFord Focus · LN74 KXT
PickupReturnMon 26 Oct, 10:00Duration3 days
Rental package
Add-ons
Additional driver£14.00 gross · up to 20
Child seat£7.00 gross · up to 21
Delivery to your address£24.00 gross · up to 10
PriceRental£39.00 × 3 days£117.00 grossSurcharges+£11.70 grossComfort package fee£24.00 grossChild seat × 1£7.00 grossDiscount (WELCOME10)−£15.97 grossTotal (incl. VAT)£143.73incl. VAT 20%£23.96Net total£119.77Deposit+ £250.00Exactly what the system bills when the reservation is created.

Day rates and longer-rental tiers

A rate is the price per day or per hour, and tiers make each day cheaper on a longer rental.

In OneRental. You set the tiers once, and the app makes sure a shorter rental never costs more than a longer one.

Rental agreementRES-1036
PriceRental3 days × £39.00£117.00Limits and extra chargesIncluded: 900 km.

A price list to start with

A new company gets a sample price list: a rate, three packages, add-ons, a weekend surcharge, a low-season discount and the code WELCOME10.

PricingCompactEverything this rate’s price depends on. The preview beside it updates live, before you save.
You have unsaved changes
RateIts name and the price every rental starts from.
NameCompactBilling unitper dayPrice per day
Duration ladderA cheaper day for a longer rental. The customer pays for the days they actually rent, and never more than a longer rental would cost.
From 3 daysActiveNet £32.50From 7 daysActiveNet £29.17From 30 daysActiveNet £22.50
Sample rental prices
DaysTotal grossPer daykm incl.
1£42.00£42.00300
3£117.00£39.00900
6£234.00£39.001,800
7£245.00£35.002,100
14£490.00£35.004,200
29£810.00billed as 30 days, cheaper£27.938,700
30£810.00£27.009,000
45£1,215.00£27.0013,500
60£1,620.00£27.0018,000
  • One rate covers many cars.
  • The preview updates before you save.

Seasons and weekends: surcharges and discounts

The same rate can cost more at the weekend and less out of season.

In OneRental. You create a modifier once and tick it on your rates, and the app checks it on every booking.

Rental agreementRES-1036
PriceRental3 days × £39.00£117.00SurchargesWeekend surcharge£11.70
Money inPricingRates, packages, add-ons and promo codes.
DiscountsPrice reductions. When several match, the combining setting decides.
Low-season discount1 Nov 2026–28 Feb 2027 · Stacks−10%Active
SurchargesPrice increases applied after discounts.
Weekend surchargeApplies to these datesOn weekends · Additive+10%Active
FromToMon 26 Oct, 10:00Period3 daysPrice breakdownGross prices (incl. VAT)Period3 × dayBase£117.00Surcharge+£11.70Services+£7.00Package fee+£24.00Promo code−£15.97Total£143.73incl. VAT 20%£23.96Net total£119.77Weekend · Surcharge
  • A weekend is any part of Saturday or Sunday.
  • Of several discounts, the renter gets the best.

Promo codes: a percentage or an amount

A promo code takes off a percentage or an amount, and it can have a usage limit and an end date.

In OneRental. The renter types the code on your booking site, and it comes off last, from the whole amount.

Rental agreementRES-1036
PricePromo code WELCOME10-£15.97Total gross£143.73
Customer’s view
Code applied. The discount is included in your total.
Your bookingFord FocusPick-upFri 23 Oct, 10:00£39.00 × 3 days£117.00Surcharges+£11.70Comfort£24.00Child seat£7.00Promo WELCOME10−£15.97incl. VAT 20%£23.96Total to pay£143.73 Pay on site at pickup
Company view
PricingPromo codes
  • One code per booking.
  • Past its date or limit, a code stops working.

Packages: deposit, excess and mileage

A package is a version of the rental: a one-off fee, a deposit, a damage excess, sometimes its own mileage.

In OneRental. The renter picks a package when booking, and its terms go into the rental agreement.

Rental agreementRES-1036
Deposit and liability for damageDeposit£250.00Damage excess£400.00PricePackage Comfort£24.00
Money inPricingRates, packages, add-ons and promo codes.
Edit packageComfort
Fees and securityThe initial fee is added once to every booking.Initial feeRefundable, no VAT.The most the customer pays towards a damage. 0 means no deductible.Rental terms
Changes apply to new reservations. Existing ones keep the prices they were booked at.
  • The package fee is charged once.
  • The deposit stays out of the price.

Add-ons: child seat, extra driver, delivery

An add-on has a price per item, and the renter takes as many as they need.

In OneRental. You set the price, the most per booking and, where needed, its own VAT rate.

Rental agreementRES-1036
PriceChild seat£7.00
Money inPricingRates, packages, add-ons and promo codes.
Edit add-onChild seat
PricePrice per itemVAT 20% · company rateLeave blank to use the company default VAT rate.AvailabilityMost per reservation2
Changes apply to new reservations. Existing ones keep the prices they were booked at.
  • Limit an add-on to chosen industries.
  • The limit holds online and at the counter.

Gross or net prices, and VAT

You give a price with or without VAT, and the other amount follows from the VAT rate.

In OneRental. Currency and VAT rate follow your company’s country, and renters see gross or net prices, as you choose.

Rental agreementRES-1036
PriceItem amounts are gross (VAT included).Total gross£143.73of which net£119.77of which VAT 20%£23.96
Company view
SettingsPublic booking
Prices on your booking site
This also decides how totals add up: with gross, price per day × days is exactly what the customer pays; with net, the net sum is exact. Only new reservations are affected.
CurrencyGBP · pound sterlingVAT rate20%Currency and VAT rate follow the country you pick.
Customer’s view
Ford Focus£42/ day · incl. VAT
Prices include VAT
Your booking£39.00 × 3 days£117.00Surcharges+£11.70Comfort£24.00Child seat£7.00Promo WELCOME10−£15.97incl. VAT 20%£23.96Total to pay£143.73 Pay on site at pickup
  • The price you typed stays as typed.
  • One currency for the whole company.

One price online and at the counter

At pickup the renter pays what they saw when booking.

In OneRental. The booking site, the app and the agreement price with the same engine.

Customer’s view
Your booking£39.00 × 3 days£117.00Surcharges+£11.70Comfort£24.00Child seat£7.00Promo WELCOME10−£15.97incl. VAT 20%£23.96Total to pay£143.73 Pay on site at pickup
Company view
RES-1036Ford Focus · Emily Clarke
Duration3 days
PriceRental£39.00 × 3 days£117.00 grossSurcharges+£11.70 grossComfort package fee£24.00 grossChild seat × 1£7.00 grossDiscount (WELCOME10)−£15.97 grossTotal (incl. VAT)£143.73incl. VAT 20%£23.96Net total£119.77Deposit+ £250.00
Rental agreementRES-1036
PriceItem amounts are gross (VAT included).Rental3 days × £39.00£117.00SurchargesWeekend surcharge£11.70Child seat£7.00Package Comfort£24.00Promo code WELCOME10-£15.97Total gross£143.73of which net£119.77of which VAT 20%£23.96
  • Price list changes leave made bookings alone.
  • A date change is repriced the same way.

Questions about pricing

Yes. Add a weekend surcharge or a discount for chosen dates and tick it on your rates. The app checks whether each booking falls under it.

You set tiers, for example £35 a day from 7 days. When a longer rental would come out cheaper, the renter pays that price instead.

Yes, on your booking site and in the widgets. A code takes off a percentage or an amount and can have a usage limit and an end date.

Whichever suits you. Type one side of the price and the app works out the other from your VAT rate. The price you typed stays as typed.

They keep the prices they were booked at. The new price list applies from the next booking.

Yes. An add-on can have its own VAT rate; without one, the company rate applies.

Your company’s currency, set from your country when you sign up. The VAT rate follows the country too.

From the Starter plan: rates, tiers, modifiers, packages, add-ons and promo codes. Renters enter codes in the widgets from Starter and on the booking site from Growth.

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